One of the biggest reasons politicians stay away from using Facebook, is they feel it's a fad. Unfortunately, they can't be more wrong. The times of sending out a press release to get your voice heard is now turning to social media. Using Facebook is one of the easiest and low cost forms of advertising you can do.
When you become a public figure in politics reaching the mass audience is essential for any campaign. How many times do you, as a politician spend every two years or so, knocking on doors handing out a palm card to anyone that answers the door? Now you can reach more people directly by their Facebook page and interact with them like never before.
The trick is to do it well and do it often. Becoming a guru with Facebook takes time and trying to hit a homerun, 4 months before the election comes is playing catch up. Although, you must do it, but if you're thinking about getting into the political spotlight start now. Create that personal page and develop relationships with everyone in your cyber networks, it will pay dividends at the polls, when you do begin your race.
